The title is the most important part of the content of a post. It is the determining factor for a person clicks on your post or not, and for it to appear in searches.
The ideal is that from the time you start to outline a post, you are already shaping a title. In fact, many times a good title can launch you into writing a post, not the opposite. In case you are having writer’s block, here are some ideas for writing a great title for a post.
- 1. Write titles that you would like to share. There are people that share without reading. There are people that are just going to see if it has good authority before reading it and even those that read it will not look deeply into it. It’s sad but true. Think about creating a title that you would share if it were tweeted by others, a cool resource for your followers.
- 2. That they understand what the post is about. If after reading the title you don’t know what you are going to find within in, you better have created some great great, because if not, it’s going to be difficult ot get people to click on it.
- 3. Not too long.
- 4. Measure what they are looking for: Take a look at Google Trends and Adwords to know what keywords your public is searching for.
- 5. Use keywords: When you know the keywords, use them in the title and URL as close (in words and characters) to the original as possible.
- 6. Focus: On one or 2 key words per post.
- 7. Get rid of unnecessary elements from the URL: Erase the stop words from the URL, that’s to say, articles, prepositions, and, in general, whatever words don’t reflect the content of the post.
- 8. Use a general URL: Put just the essential terms so that if in some occasion you want to refocus your title, you can do that without any problems.
- 9. Ask: Many customers have doubts and they bring up in search engines. In addition, if it’s a fairly common question, starting with What, How, When, or Where could be the best way to start a post. For example, “How to be a good blogger” or “How to know if I have been penalized by Google.”
- 10. Humor: Looking for a comical title can make your post get noticed as something entertaining from the start which motivates people to read it.
- 11. Lists: Creating lists works marvelously. They can be the 5 best resources, 20 things to do before you die, or the 100 best quotes from Twilight. Lists work.
- 12. Create controversy: The internet tends to focus on certain points. If the whole world is talking about how great the iPhone is, you can talk about its faults or the ways to improve it, or put a spin on it and think how Jobs thought. Always put a spin on the concept.
- 13. Create expectation: If you don’t want to be descriptive, create expectation. Titles that just leave a glimpse of what is within the post can work really well, but it is difficult to predict before hitting the Publish button.
- 14. Involve other customers: If you write posts compiling the opinions of customers, comparing various platforms or businesses ore ven ranking blogs or customers, you can expect the possibility those customers will help your post go viral. Don’t make it too obvious, but titles like the 10 best Social Media businesses in Madrid” could make the employees of those types of agencies that are on Twitter click on it and it would spread through the social networks of these mentioned agencies. In this case, the efficacy would depend on your reputation.
- Be yourself: Have personality. The secret of a good title is that no one else but you can make it. If you find the key to how you write your posts and how they work, everything else has to go along with that.
In short? Writing a good title is an art and doesn’t have just one solution, but is more a combination of factors that you must learn to juggle, with the biggest challenge being knowing how to pay attention to and ignore SEO and knowing when is the right moment for each one.