This list is based on my personal experiences, on everything that I have read and that Twitter has showed me over time. Like everything, for example tastes in color, it could be that some of these things you don’t consider bad. It isn’t in order, so don’t be afraid of the first few; they aren’t the worst.

  1. Don’t respond to all tweets. You will fill up your followers’ timelines, and if they aren’t actually useful things, the will soon stop following you.
  2. Saying whatever comes to your mind: Twitter is public, therefore, like on all social networks, everything you say is available for your bosses and your family to see, possibly causing you more than one problem.
  3. Don’t tweet something super interesting without an image or a link. Your followers will not learn anything.
  4. Answer messages: Be it from yesterday or from a few hours ago, don’t leave messages unanswered.
  5. Always give credit: You have to give credit to the original tweeter. If you see a Tweet has a lot of RT’s and you don’t know who to erase from that list, be brave and erase all but the first and the last. The first because that is who “discovered” the news, and the last because that is your source.
  6. Don’t talk about your personal life: I understand that you like to tell us that you ate a really good apple, or that you are home playing cards with your grandmother… but understand that your followers don’t care. It isn’t terrible if you do it, because surely you have lots of friends on Twitter and to them it wouldn’t be that big of a deal, but think about those that aren’t your friends. They will stop following you if you only tweet these types of things.
  7. Not having a profile picture or a completed profile: If people don’t know you, why would they add you? They don’t know who you are so help them get to know you a bit more and put a picture, write some personal information, and, obviously, write your full name.
  8. Not putting a little spark in your tweets: Twitter is above all a tool for sharing and having a good time. If you spend the whole day complaining and talking about boring things, you won’t gain anything.
  9. Not following anyone: It drives me crazy when I see customers that have 10,000 followers but they don’t bother following anyone. Aren’t good manners a sign of good upbringing? Then, think of it this way: Twitter is a conversation and if you don’t read anyone’s tweets, what kind of conversation is that? Are you such an ego-guru that nobody deserves to be followed by you?
  10. Only talking about your things and your blog: It’s fine, but no one is going to retweet you if you don’t retweet them. It’s like wanting people to comment on your blog when you don’t comment on others’ blogs.
  11. Asking them to add you as a friend: Even though you don’t see this often, it exists. You can’t go around “bothering” everyone telling them to add you. They will add you if they consider it appropriate, or do you go to the bank yelling, “Deposit my money?”
  12. Using Twitter every once in a while: It’s okay to detox every once in a while, but Twitter is a tool that requires constant use, trying to follow conversation threads as much as possible. If you use Twitter once a week, you won’t find it useful and you won’t make the most of it.
  13. Following someone just to get new followers: Don’t be fake. Don’t try to get more followers with the old trick of following the whole world. The majority of people know what you are doing and will stop following you. Try to earn your followers.
  14. Stop following someone when they follow you: If you were the one that started following a tweeter, why would you stop following them when they start following you?
  15. Not following someone that took the time to help you: One of the things that bothers me most is when I take the time to help someone and they don’t even bother with a “thank you” or a follow or a retweet… Be thankful and if you don’t think it’s worth following that person, at least say, “thank you.”
  16. Using Twitter just to ask for help or advice: it’s fine every once in a while to ask for help or advice, but this won’t always work. Twitter can get you out of a tight spot in less than 10 minutes (well, it depends on you and your customers), but if you abuse this, people may not help you again.
  17. Publishing 3 links: One gets to the point, and if you need to say something else, use another tweet. It ends up being very confusing for me when I see one tweet with 3 links.
  18. Not specifying what you are tweeting about: unless you have 10 million followers, which I doubt you do, specify what what you are sharing is about. Don’t just put a link or a “Cool” because, without context, few people will visit your link.
  19. Don’t publish links that don’t work: check that your link or image works before sending it… How many times have I seen retweets of things that don’t go anywhere? Careful with this.

I hope this helped you! And if you don’t understand anything about what I have put here, don’t miss our basic advice for those just starting Twitter.

Posted by alfredo

Alfredo Gómez is a natural-born entrepreneur. He has a degree in both Audiovisual Communication & Tourism, and specialised in international consulting. His passion for discovering the world gave rise to BigTranslation and JuicyPosts, a translation agency and content marketing agency specialised in e-commerce, among other sectors.

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