Month: April 2017

The most cost-effective and efficient options for your content strategy

Generating quality content for a startup can often be a large investment in time if it is done internally, with the resultant expenses relating to the use of qualified personnel who have good writing skills, creativity as well as a...

/ April 10, 2017

No measurement, no improvements: Analytics, Metrics and KPIs

Web analytics are fundamental to content marketing as they allow us to evaluate the results of what we are doing and to know what’s working, what isn’t and of course, how to improve it. All this is done by setting...

/ April 10, 2017

Why content marketing is so important for startups?

Many startups are offering original products and some of them are even revolutionising the online market. Still, one of the main problems they have is how to become visible, to stay relevant and to grow in such a vast and...

/ April 10, 2017

What is content marketing?

Content marketing consists of creating and distributing relevant and valuable content that draws attention and attracts a perfectly defined target audience so that they might become customers. It’s based on the concept of communication with no initial intent to sell....

/ April 10, 2017

How to work out your content strategy

In a market as competitive as currently, a good product or service is not enough for startups to achieve the expected results. Therefore, it is necessary to position oneself in the mind of potential clients. For which reason the work done on...

/ April 5, 2017
buyer journey

Buyer journey: Content to guide the user to conversion

The trajectory of the user from the moment he/she discovers a need, to the moment they solve it, either through a purchase or by contracting services, is known as the buyer journey. Once this journey begins, we have to keep...

/ April 4, 2017