Category: Inbound Marketing

inbound marketing

Analytics in Inbound Marketing: what to measure and why

When we speak of Analytics in Inbound Marketing, many questions arise. We will try to dispel them by explaining what to measure, at what moment and why. Albert Einstein once said, “If I had an hour to solve a problem...

/ May 24, 2017

What is content marketing?

Content marketing consists of creating and distributing relevant and valuable content that draws attention and attracts a perfectly defined target audience so that they might become customers. It’s based on the concept of communication with no initial intent to sell....

/ April 10, 2017
buyer journey

Buyer journey: Content to guide the user to conversion

The trajectory of the user from the moment he/she discovers a need, to the moment they solve it, either through a purchase or by contracting services, is known as the buyer journey. Once this journey begins, we have to keep...

/ April 4, 2017