Category: Start Ups

10 Commandments of a good email subject

Always burn after reading. Not before. This should be the first thing you do to start. It’s clear. And it’s that the subject is responsible for generating sympathy (or just the opposite) in those first few seconds of the virtual...

/ July 9, 2017

Alternatives to WordPress, or when all that really matters is content

As I always defend WordPress in many projects, today I have to be more critical. Why use WordPress when the only thing I want to do is upload content to my blog? Do I really need all functionalities that WordPress...

/ July 9, 2017
post title

15 tricks for writing the perfect post title

The title is the most important part of the content of a post. It is the determining factor for a person clicks on your post or not, and for it to appear in searches. The ideal is that from the...

/ July 9, 2017

Essential Photoshop shortcuts to speed up your work

Photoshop is a big program, too big. I talked about it the other day with a friend, its problem is that it can do everything. From retouching a photo, to designing a website or laying out a poster, but the...

/ May 10, 2017

The most cost-effective and efficient options for your content strategy

Generating quality content for a startup can often be a large investment in time if it is done internally, with the resultant expenses relating to the use of qualified personnel who have good writing skills, creativity as well as a...

/ April 10, 2017

No measurement, no improvements: Analytics, Metrics and KPIs

Web analytics are fundamental to content marketing as they allow us to evaluate the results of what we are doing and to know what’s working, what isn’t and of course, how to improve it. All this is done by setting...

/ April 10, 2017

Why content marketing is so important for startups?

Many startups are offering original products and some of them are even revolutionising the online market. Still, one of the main problems they have is how to become visible, to stay relevant and to grow in such a vast and...

/ April 10, 2017

4 Basic SEO tips to position your content

By taking advantage of online content marketing, startups and companies will have a great chance of contacting future customers. If they also properly apply SEO techniques, these customers will be the first to find us. That’s why it’s so important...

/ March 19, 2017