Many startups are offering original products and some of them are even revolutionising the online market. Still, one of the main problems they have is how to become visible, to stay relevant and to grow in such a vast and competitive space as the online world. For that reason, any strategy that is to be undertaken online must be done with a good understanding and use of content marketing.
A great potential within our reach
Starting a project requires resources and at the beginning these tend to be rather scarce. Those entrepreneurs who are planning to launch a startup, probably do not have the economic support that big companies do. Furthermore, having a presence in large scale mass media is also unlikely to be possible.
The internet world is a battleground in which thousands of businesses fight to gain visibility, and it is through content marketing strategies that startups can make itself known and reach its target audience without necessarily investing massive sums. It is probably one of the most economical and effective strategies to obtain visibility and increasing conversion rates.
“it is through content marketing strategies that startups can make itself known and reach its target audience without necessarily investing massive sums.”
Next, we’ll analyse some of the direct benefits that well-managed content marketing can bring to startups:
Position yourself as an expert on the subject.
By generating content for your sector or business area you will be demonstrating your knowledge. You will also be transmitting a sense of security and seriousness regarding your startup.
Improve engagement in your social network profiles
All the content that you generate will be able to feed your social network profiles with useful and relevant information for your followers. This will be noticed with more likes, shares and comments. Your number of followers will therefore grow organically at the same time.
Generate qualified traffic to your site
Like any business, you are interested not only in receiving plenty of traffic to your website, but also that this traffic will be comprised of your target audience. This is much easier for a startup to achieve when content marketing is utilised. The public in question will gravitate to the material from social networks and other websites in the sector which echo our content.
It provides a certain authority to your website, even if it is new
Creating a website from scratch may mean going unnoticed to Google during your first few months. Unless you start working right from day one to make your site worthy of attention.
Creating content on a regular basis will encourage Google to list pages from your website. Especially when other sites in your sector reference or contain links to it. This is highly valued by Google, which takes it as a vote of confidence. The greater the status of the website that mentions us, the more important that link will be. This will lead to more authority granted by Google for our new website, which also translates to better SEO positioning.
“The greater the status of the website that mentions us, the more important that link will be and the more authority Google will grant our new website”